Creed & Bear Media Placement Analytics Report

Prepared for: Internal Strategy Review
Prepared by: PR Propel


🔍 Project Overview

CreedandBear.com represents the intersection of modern finance, crypto infrastructure, and innovative digital asset strategies. As a new yet dynamic player, Creed & Bear sought to gain credibility and visibility in the fintech, crypto, and institutional finance communities through high-impact earned media campaigns.

We aimed to:

  • Position Creed & Bear as a forward-thinking authority in digital asset consulting and infrastructure.

  • Build search engine credibility and thought leadership in the crypto and financial sectors.

  • Reach key industry stakeholders, including investors, developers, institutional partners, and regulators.


🚧 Challenges Faced

1. Building Authority in a Highly Regulated Space

  • Issue: Financial and crypto audiences are risk-sensitive and expect deep domain credibility.

  • Tactic: We emphasized regulatory awareness, compliance-first practices, and thoughtful long-term strategy in messaging and interviews.

2. Crypto Market Volatility

  • Issue: Timing releases in a volatile market cycle could dilute credibility.

  • Tactic: We scheduled media drops around industry stability, focused on evergreen innovation, and aligned stories with global fintech trends, not just market speculation.

3. Breaking into Finance + Crypto Media Ecosystem

  • Issue: These outlets are highly selective and saturated with pitches.

  • Tactic: We offered exclusive commentary, founder insights, and macro views on how Creed & Bear is bridging traditional finance and crypto evolution, which appealed to editorial teams.


🗞️ Media Placements Secured

We strategically secured placements in leading crypto, fintech, and global financial news platforms:

OutletTypeAudience ProfileDomain Authority
Tech TimesTech/FinanceGlobal readers of innovation, AI, and digital disruptionHigh (80+)
U.TodayCrypto/BlockchainTraders, blockchain devs, crypto investorsHigh
Finance MagnatesFinance/MarketsInstitutional traders, fintech leaders, hedge fundsVery High
Finance YahooGlobal FinanceRetail + institutional finance audiences worldwideVery High (90+)
CryptoPotatoCrypto/AltcoinsEarly adopters, DeFi users, token analystsMedium-High
Khaleej TimesMENA BusinessUAE and GCC business, investors, and fintech readersHigh
Fintech FuturesFintech/BankingBanking tech, B2B fintech leaders, SaaS platformsHigh
Zawya (Thomson Reuters)MENA FinanceInvestors, regulators, fintech ecosystem in MENAVery High
Bitcoin InsiderBlockchain NewsNiche crypto readers, institutional crypto communityMedium

Why We Chose These Publications

💼 Targeted Authority & Market Reach

Each publication was chosen based on audience relevance, domain credibility, and strategic alignment with Creed & Bear’s core verticals — fintech innovation, institutional trust, and crypto intelligence.

  • Finance Yahoo, Finance Magnates: Deliver institutional trust and reach both retail and investment professionals.

  • U.Today, CryptoPotato, Bitcoin Insider: Penetrate core blockchain communities.

  • Tech Times: Positions us as a tech-first disruptor across multiple sectors.

  • Khaleej Times, Zawya: Cement presence in Middle Eastern markets, where fintech and crypto are heavily evolving under sovereign regulation.

  • Fintech Futures: Adds B2B fintech authority, ideal for enterprise solutions and SaaS visibility.

Results & Impact

📊 Media Performance Highlights

MetricValue
Total Estimated Reach25+ Million
Total Media Value (Earned)~$135,000 USD
Backlink Authority ScoreAvg. DA 78+
Referral Traffic Boost+310% within 30 days post-publishing
Search Visibility Increase195% increase in branded keyword traffic
Investor Inquiries4 inbound from family offices & VC arms
Whitepaper Downloads2,700+ within 14 days

Notable Wins

  • Featured in Yahoo Finance’s Fintech Highlights.

  • Syndicated to Google News via Tech Times and CryptoPotato.

  • 3rd-party mentions by Telegram groups, Substack analysts, and Reddit fintech hubs.

  • Positioned CEO as a quoted expert in 5 articles on crypto regulation and institutional adoption.

Conclusion

The media strategy for CreedandBear.com achieved its mission of positioning the brand at the forefront of crypto-fintech convergence. From mainstream finance to crypto-native communities, our publication suite delivered credibility, coverage, and conversion. By tackling market volatility, trust deficits, and regional barriers, Creed & Bear emerged as a credible, future-facing brand, built for the next wave of financial evolution.

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